How To Best Optimize Your Office’s Waiting Room

Posted by Victor Scherman on Jun 13, 2019 3:31:57 PM

Far too often, dental and medical reception areas are not used to their full potential.

There are so many new ways to take advantage of the dynamic marketing potential of your waiting room WITHOUT force feeding products and services onto patients. When you walk through the front door of a clinic, one must feel like they are being considered, informed and made to feel comfortable. Content should be clear and valuable yet tailored for your new patients with educational and fun materials that relate with the visit to your office.

The days of paper handouts and blocky TVs are over. However, the content of what IS on this screen is incredibly significant. Leave it on a standard pop culture channel or even the news and you’ll be flooded with the sexual escapades and abusive behaviour of pop culture icons or political figures. So much for a peaceful, informative and positive environment.


 

When and why the Change? 

 


The health and medical history are experiencing technology innovations faster than ever. The days of disposable pamphlets, clipboards and local news channels are quickly becoming a thing of the past. From a large clunky box to a shiny, sleek, attractive flat screen is only one way this is happening. Audience curation, customization and tailored content is becoming one of the most essential tools for any business that provides services.

 

The health and medical history are experiencing technology innovations faster than ever. The days of disposable pamphlets, clipboards and local news channels are quickly becoming a thing of the past. From a large clunky box to a shiny, sleek, attractive flat screen is only one way this is happening. Audience curation, customization and tailored content is becoming one of the most essential tools for any business that provides services.

 

An Intuitive and genuinely informative display is proven to keep patients engaged, shortens perceived wait times, and stimulates discussion about your services in a non-confrontational format. Not to mention, being excellent for calming any treatment anxieties as well as softening any kind of perceived hard selling of services.

 

I believe that whoever initially introduced televisions into reception area was well-intentioned, but now time and time again we see offices just sticking on a standard news channel or other paid service that simply does not motivate or speak to patients. It’s doesn’t offer any real sense of calm, excitement or information that the cell phone if everyone’s pocket can. Passive involvement with forces media is quickly becoming a thing of the past.

 

We need to get back to the once overused term “captive audience.” We’ve lost all meaning of what this stands for. Why? Most likely because most business and passive service providers have lost touch of how to captivate an audience in this fast-moving digital world. But don’t worry, I’ll let you in on a little secret. It’s all about provided VALUE in the content. Something that a person actually could benefit from, not just mindless fodder to pass the time. More and more the public is getting immune to this kind of force feeding of content. People crave value in their busy lives. Think that reading handouts might work better? Think again, going paperless is the future and we all know how much trust and information one can convey in a 20 second video clip over a disposable, bent out of shape, folded piece of paper.

 

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Topics: Consult-PRO, Software, Dental, Education, Toronto, Patient, Leadership, Waiting Room, Reception

The 8 Best Reasons Why You Should Move To The Cloud

Posted by Alex Pulec on Jun 13, 2019 1:45:51 PM

This article is going to explore the pros and cons of switching over to a Cloud based system, and attempt to de-clutter and simplify the issue to help you make an informed decision.

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Topics: Consult-PRO, Software, Dental, Education, Toronto, Patient, Thought, Leadership

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